Cadillac Becomes Title Sponsor of Doral Tournament, Umbrella Sponsor of World Golf Championships
The PGA TOUR, on behalf of the International Federation of PGA Tours, and Cadillac announced a multi-year agreement whereby Cadillac becomes title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. In 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL.
“We are absolutely delighted to once again partner with Cadillac, which has a long-standing history with professional golf,” said PGA TOUR Commissioner Tim Finchem. “We couldn’t be more pleased to welcome Cadillac back through this sponsorship with the World Golf Championships. We believe that the World Golf Championships will provide Cadillac with an effective and valuable marketing platform that will provide an excellent return on its investment. In addition to today’s announcement about the return of the World Golf Championships to Miami, we also look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit.”
The World Golf Championships umbrella sponsorship provides Cadillac with a high-profile global marketing platform, including extensive branding and advertising across the four-event global series, as well as opportunities to connect with customers and dealers. Cadillac will have vehicle display programs at events and throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs.
“The World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac’s theme as the New Standard of the World,” said Don Butler, vice president for Cadillac Marketing. “As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting way to bring golf back to Cadillac.”
The World Golf Championships-Cadillac Championship features an elite field comprised of the top 50 players from the Official World Golf Ranking, top 30 from the previous year’s FedExCup points list, top 10 from the current FedExCup points list, top 20 from the previous year’s European Tour Order of Merit, top 10 from the current European Tour Order of Merit, and the top two players from the previous year’s Order of Merit on the Japan Golf Tour, Australasian Tour, Sunshine Tour and Asian Tour.
The championship, introduced in 1999, moved to Doral’s TPC Blue Monster Course in 2007. Ernie Els is the defending champion.
To purchase tickets to the Cadillac Championship, visit www.worldgolfchampionships.com.
Vicks to send a lucky fan to cheer on team USA at the 2010 Olympic Winter Games
Vicks Partners with Apolo Anton Ohno and Lindsey Jacobellis in the Vicks “Tweet Your Way to See Team USA” Sweepstakes
Vicks, the brand consumers have trusted for more than five generations, announced this morning it has partnered with Olympians Apolo Anton Ohno and Lindsey Jacobellis in a viral campaign that will send one lucky fan and a friend to the 2010 Olympic Winter Games to cheer on Team USA in Vancouver. The sweepstakes, “Tweet Your Way to See Team USA,” begins today and will run through January 4th.
“Athletes like myself train their whole lives to compete in the Olympic Games and having fans on the sidelines cheering Team USA at the biggest sporting event in the world makes all the difference for an athlete,” says Apolo Anton Ohno. “It’s so hard to get tickets to the Olympics, but now thanks to Vicks, all my fans have a chance to win a trip to 2010 Olympic Winter Games in Vancouver to support me and all of Team USA in person.”
To enter the Vicks “Tweet Your Way to See Team USA” sweepstakes, consumers must first “follow” Apolo and Lindsey on the communications platform, Twitter. Fans can then watch for Lindsey and Apolo to send the official URL to all their followers via Twitter. Click on the URL, enter your email and you’re automatically entered to win a fabulous, once-in-a-lifetime trip for two to Vancouver to attend the 2010 Olympic Winter Games to cheer on Team USA. You may also re-tweet a message about the sweepstakes to all of your followers for another chance to win and to spread the good news. Consumers can enter to win once a day, with an opportunity to earn a bonus entry per day. For fans without a Twitter account, more information on how to submit an entry using an email address is available at www.Tweet2CTeamUSA.com.
“Having fans support Team USA at the Olympic Winter Games really keeps the athletes spirits high,” says Lindsey Jacobellis. “I’m really excited to be a part of this sweepstakes because I love when the fans can come see us compete and cheer us on.”
Vicks is a proud sponsor of Team USA and is pleased to be the official sponsor of cough, cold and flu medicine of the U.S. Olympic Team. To learn more about Vicks and the “Tweet Your Way to See Team USA” sweepstakes, consumers can log on to www.Vicks.com.
Source: Vicks