Nissan Becomes Co-Title Sponsor of RADIOSHACK NISSAN TREK Professional Cycling Team
Nissan North America announced an agreement with LEOPARD s.a. and CSE Pro Cycling, LLC to become co-title sponsor of the professional cycling team that will be racing globally as part of the World Tour.
RADIOSHACK NISSAN TREK consists of 30 professional riders from around the world, including Andy and Frank Schleck, Fabian Cancellara, Andreas Kloden, plus Americans Chris Horner, Matthew Busche and Ben King. The team will compete in an extensive schedule of professional cycling races worldwide in 2012, including the Tour de France, the Tour of California and the USA Pro Cycling Challenge in Colorado.
“We built a solid foundation for Nissan through our cycling partnership with the team the past two seasons and are ready to take it to the next level now as one of the title sponsors of RADIOSHACK NISSAN TREK,” said Brian Carolin, senior vice president, Nissan North America. “Our promotional activities tied to major cycling events such as the Tour of California and the Tour de France allows us to connect with millions of fans around the world. We plan to use these events to launch many exciting products here in the United States and around the globe in 2012.” Read more