adidas and Major League Soccer Extend Partnership
New Agreement Will Shape Future of Soccer in North America
adidas and Major League Soccer announced an extension to their strategic partnership agreement aimed at further elevating soccer in the United States and developing opportunities for young players. The partnership extends adidas’ position as the official athletic sponsor and product supplier for the MLS through 2018.
Core to the new agreement is a dedicated focus on youth development and programming to help shape the future of the sport in North America.
“The United States is a breeding ground for athletic talent and we need to ensure our homegrown athletes have viable opportunities to play soccer at the highest level,” said Patrik Nilsson, president, adidas America. “We need to accelerate the model for soccer development in North America to attract and keep elite talent engaged and excited about professional opportunities in the sport. We share a long-term vision with MLS to develop the game and are excited to foster the next generation of American soccer stars.”
adidas has been a partner of MLS since the league’s inception in 1996. In 2004, adidas and MLS announced an exclusive partnership agreement that named adidas the official athletic sponsor and product supplier, outfitting all league teams and supplying the league’s official match ball. Read more