Panasonic opens Full HD 3D Theatre at the Vancouver 2010 Olympic Winter Games Live Site
World Invited to Experience Highlights of the Games in Full HD 3D at Panasonic’s Olympic Pavilion
Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, today opened the doors of its Olympic Pavilion “Panasonic FULL HD 3D THEATRE” featuring two 103-inch full HD 3D theatres at LiveCity Yaletown, official celebration site of the 2010 Olympic Winter Games.
Open February 12-28 from 11 am to 11 pm daily, the theatres will screen high definition, three dimensional images of the Opening Ceremony, highlights footage of the 2010 Winter Games, as well as the video of Sarah Brightman performing Panasonic’s song, “Shall Be Done”. There is no entrance fee for Panasonic’s Olympic Pavilion at the LiveCity Yaletown site in David Lam Park.
“This theatre is our way of sharing the passion of the 2010 Winter Games with Vancouver residents and visitors from around the world,” says Takumi Kajisha, Managing Executive Officer, Panasonic Corporation. “Panasonic believes 3D systems will greatly enhance at-home viewing of future Olympic Games, combining the enjoyment of watching the greatest sports event with the stereoscopic images of full HD 3D.”
Panasonic’s Full HD 3D Theatre at the 2010 Winter Games offers the public the first opportunity to experience a new era of immersive visual entertainment that will soon be available for consumers to enjoy at home. It is a 3D experience that easily rivals the best that can be seen in cinemas.
“We’ve successfully moved from black and white, to color, to high definition television. But immersive, totally realistic 3D imagery has been the final frontier,” said Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America. “With Panasonic’s new line of full HD 3D products which will be launched in North America this spring, we will conquer that as well.”
With Panasonic’s frame sequential technology, images are alternately reproduced at 60 frames per second for each eye for a total of 120 frames per second. These images are viewed alternately through high-precision 3D eyewear with shutters driven in synchronization with the video. As a result, each eye views a separate 1920 x 1080 full-HD image for beautiful, clear 3D images with no degradation in quality.
Panasonic has always been a leader in standardizing consumer electronic products and is proud that Panasonic full HD 3D technology has greatly contributed to the standardization of Blu-ray 3D(TM) which was announced by the Blu-ray Disc Association at the end of last year.
In January 2010, Panasonic announced its latest twin-lens full HD 3D camera recorder, and a Full HD 3D home theatre system (50″, 54″, 58″ and 65″ sizes) at the International Consumer Electronics Show (CES) in Las Vegas. The full HD 3D home theatre system is expected to be introduced to the North American market in the spring of this year.
Highlight videos of 2010 Winter Games screened in the full HD 3D theatre are sourced from the International Olympic Committee. The theatre has been developed in cooperation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the City of Vancouver and Canada’s Olympic Broadcast Media Consortium, the official Canadian broadcaster of the 2010 Winter Games.
Official Worldwide Olympic Partner
Panasonic is proud to support the Olympic movement–aimed at promoting world peace through sports–as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years since The Olympic Partner (TOP) Program commenced at the Calgary Olympic Winter Games in 1988. Under the slogan of “Sharing the Passion,” Panasonic contributes to the success of the Olympic Games through its technology. In 2007 Panasonic renewed the partnership with the International Olympic Committee through to the 2016 Olympic Games in Rio de Janeiro.
Panasonic to deliver full lineup of HD equipment to Vancouver 2010 Olympic Winter Games
Initiative Is Panasonic’s Largest-Ever Equipment Supply for the Winter Olympic Games Making Vancouver the First HD Winter Olympic Games
Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, announced it is providing a full lineup of High-Definition (HD) equipment to support the broadcast of the Olympic Games; delivering the largest supply of AV equipment for any Winter Games in the company’s history. Through cooperation with the International Olympic Committee (IOC), the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Olympic Broadcasting Services Vancouver (OBSV), Panasonic will supply its HD video equipment to the competition venues and broadcasting locations, making the Vancouver Games the first Olympic Winter Games to be broadcast completely in HD format.
Following Beijing 2008, all international video signals for the 2010 Winter Games will be produced and distributed in HD format from the International Broadcasting Center (IBC) to rights-holding broadcasters around the world. In addition, the HD video signals will also be used for the first time for display on the LED Large Screen Display Systems in the competition venues and BC Place Stadium where the Opening and Closing Ceremonies will take place; making the 2010 Winter Games the first “HD Olympic Winter Games” with all the Olympic videos to be delivered completely in HD. At BC Place Stadium in downtown Vancouver, Panasonic will install three LED video screens with a total display area of 243 m(2) (approximately 1.4 times the size used in the Torino 2006 Main Stadium). Together with Panasonic’s professional sound systems and Plasma Display Panels, the Panasonic AV systems will deliver spectacular images to enhance the excitement and spectacle of the Opening Ceremonies.
Panasonic’s DVCPRO HD has already been selected as the recording format for the 2010 Winter Games. The company will deliver large numbers of broadcasting equipment such as the P2HD series, a solid-state memory news gathering system. The 2010 Winter Games is the ninth Olympic Games in which Panasonic’s digital technology has been used as the recording format.
In addition, Panasonic will support a safe and secure Olympic operation by providing high-quality picture and high-sensitivity surveillance camera systems for the indoor and outdoor Olympic facilities, the surrounding areas and highways.
In cooperation with VANOC and Bell, a Premier National Partner and the Exclusive Telecommunications Partner for the 2010 Winter Games, Panasonic will also provide an HD Video Conference System as a means to link the two Athletes’ Villages in Vancouver and Whistler for the first time. The Panasonic system combines HD video conference units with Full HD Plasma Display Panels and HD camcorders which will link the Villages with H.264 high-resolution images and high sound quality resistant to audio cutoff. The Panasonic HD Video Conference System allows coaches and athletes to communicate without traveling between the Villages by providing vivid images and clear sound that make them feel as if they were in the same room. This system will also be used for the welcome ceremony of the Villages to unite athletes. This will not only save time and money required for the athletes to move between the Villages, but also help reduce CO2 emissions, ensuring an effectively-run Olympic Games with environmental considerations.
Source: Panasonic Corporation
Vicks to send a lucky fan to cheer on team USA at the 2010 Olympic Winter Games
Vicks Partners with Apolo Anton Ohno and Lindsey Jacobellis in the Vicks “Tweet Your Way to See Team USA” Sweepstakes
Vicks, the brand consumers have trusted for more than five generations, announced this morning it has partnered with Olympians Apolo Anton Ohno and Lindsey Jacobellis in a viral campaign that will send one lucky fan and a friend to the 2010 Olympic Winter Games to cheer on Team USA in Vancouver. The sweepstakes, “Tweet Your Way to See Team USA,” begins today and will run through January 4th.
“Athletes like myself train their whole lives to compete in the Olympic Games and having fans on the sidelines cheering Team USA at the biggest sporting event in the world makes all the difference for an athlete,” says Apolo Anton Ohno. “It’s so hard to get tickets to the Olympics, but now thanks to Vicks, all my fans have a chance to win a trip to 2010 Olympic Winter Games in Vancouver to support me and all of Team USA in person.”
To enter the Vicks “Tweet Your Way to See Team USA” sweepstakes, consumers must first “follow” Apolo and Lindsey on the communications platform, Twitter. Fans can then watch for Lindsey and Apolo to send the official URL to all their followers via Twitter. Click on the URL, enter your email and you’re automatically entered to win a fabulous, once-in-a-lifetime trip for two to Vancouver to attend the 2010 Olympic Winter Games to cheer on Team USA. You may also re-tweet a message about the sweepstakes to all of your followers for another chance to win and to spread the good news. Consumers can enter to win once a day, with an opportunity to earn a bonus entry per day. For fans without a Twitter account, more information on how to submit an entry using an email address is available at www.Tweet2CTeamUSA.com.
“Having fans support Team USA at the Olympic Winter Games really keeps the athletes spirits high,” says Lindsey Jacobellis. “I’m really excited to be a part of this sweepstakes because I love when the fans can come see us compete and cheer us on.”
Vicks is a proud sponsor of Team USA and is pleased to be the official sponsor of cough, cold and flu medicine of the U.S. Olympic Team. To learn more about Vicks and the “Tweet Your Way to See Team USA” sweepstakes, consumers can log on to www.Vicks.com.
Source: Vicks