Boston Sports Clubs Team Up With The Boston Celtics
Celtics Dance Team To Lead Newly Created Workout Throughout NBA Season
Boston Sports Clubs and the Boston Celtics Dancers join forces once again, offering Bostonians a chance to dance with the pros. This NBA season, Boston Sports Clubs will offer a 50-minute, dance-based, cardio workout led by dance team members. The class will be FREE to the public and open to non-members.
The dance workout, choreographed by Celtics dance coach Marina Ortega is designed for all fitness levels. During the cardio dance class, participants will learn the moves seen every game on the Garden’s sidelines. The monthly master class will kick off today, Monday, November 1st at 5:30pm at the Wellington Circle Boston Sports Clubs location. While not teaching classes, the Boston Celtics Dancers also use the Boston Sports Clubs facilities to train, revise and perfect their routines.
“As Boston’s largest network of sports clubs, we’re proud to partner with the Boston Celtics and welcome the Boston Celtics Dancers into the twenty-five Boston Sports Clubs locations to work out, rehearse and teach Bostonians their demanding performances,” said Rick Marshall, Vice President of Operations for Boston Sports Clubs. ”We are also thrilled to diversify our group exercise class offerings with this new cardio dance workout.” Read more
Downtown Orlando to Get a Magic New Venue
RipBang Studios Combines Creativity and Corporate Sponsorship for Brand-New Fan Experience
In October, the NBA’s newest and most fan-friendly arena, the Orlando Magic’s Amway Center, will open its doors. As the home of entertainment in Orlando, Amway Center is poised to set the new standard among world-class arenas.
From the beginning, the Magic wanted their new home to offer unique amenities on every level, including clubs and restaurants with a view of the game. When it came time to realize their vision, they called upon Venice, CA-based RipBang Studios to bring it to life.
“We challenged RipBang to conceive interactive fans zones and iconic signage that would visually set the Amway Center apart from other venues,” said Magic President Alex Martins. ”We were impressed with RipBang’s total commitment to helping us create the best fan experience in the NBA.”
“In the past, sports venue sponsorships have taken the form of advertising signage,” noted RipBang Studios Creative Director Bob Bangham. ”But at Amway Center, we took a different approach. We wove the Magic’s corporate partners into the very fabric of the building in a way that actually enhances the facility and improves the game experience.” Read more
NBA and Bacardi announce new multiyear marketing relationship and scholarship initiative
More than $100,000 to be provided annually through the Thurgood Marshall College Fund and the Hispanic Scholarship Fund
The National Basketball Association (NBA) and Bacardi U.S.A., Inc. announced a comprehensive multiyear marketing relationship in support of the BACARDI® Gold rum brand which will include a series of joint marketing activities and highlight both companies’ commitment to corporate responsibility.
The agreement includes the launch of the new Gold Standard Scholarship Program which will award more than $100,000 annually to help dedicated students reach their educational goals. In partnership with the Thurgood Marshall College Fund and the Hispanic Scholarship Fund, the program will provide financial assistance to minority students in select NBA markets who are 21 years of age or older and are pursuing undergraduate or graduate degrees. It will recognize individuals who not only excel in the classroom, but exemplify the values of leadership and service in their communities. The scholarship program will tip off at the start of the 2010-2011 academic year. Read more
Peak Sport and NBA kicks off Peak NBA Youth Basketball Development Plan
Strived to Cultivate Reserve Forces for China Basketball Industry
Peak Sport held a grand ceremony on 21 January 2010 in Beijing to announce the kick off of “Peak – NBA Youth Basketball Development Plan“, which aims to cultivate reserve forces for the China basketball industry and further promote its development.
“Peak – NBA Youth Basketball Development Plan” is a large-scale nationwide basketball promotion campaign jointly launched by Peak Sport and NBA. “Peak NBA 5 on 5 Basketball Tournament” will be the highlight of the Project. The targeted participants of the tournament are the young basketball enthusiasts aged between 18 and 24. Matches will be held in 12 major cities all over the country including Beijing, Shanghai, Guangzhou, Wuhan, Nanjing, Xi’an, Zhengzhou, Changsha, Shenyang, Chengdu, Chongqing and Qingdao. The winning team from each city will join a comprehensive NBA training camp conducted by athletes and coaches from NBA, NBDL and WNBA, and will undergo a series of professional basketball training. During the training, the participants will have a chance to play in courts with NBA stars Jason Kidd and Ron Artest. All the winning teams will compete in the National Final and the champion will visit the US, watching the home matches of the Lakers team and the team’s pre- match training. The visit will provide a great opportunity for the participants to learn the world-class techniques from the NBA stars. They may even have a chance to have dinner with Ron Artest.
With respect to the kick off of “Peak – NBA Youth Basketball Development Plan“, Mr. XU Zhihua, Chief Executive Officer and Executive Director of Peak Sport, said: “We have been contributing our effort to the development of the basketball industry for the Chinese youth for years. However, as the events held in the past were not systematic and inter-related to each other, the promotional effect might not be maximized. The launching of “Peak – NBA Youth Basketball Development Plan” is an important development strategy of Peak Sport, which consolidates the Company’s basketball promotional activities into a planned and systematic long term development project, and it also helps raise the standard of the China basketball industry to an international level.” Mr. Xu considered that apart from being a social responsibility which a branded sport products company should take in the fast-growing economy of China, the project also helps enhance the exchange of basketball culture between China and the overseas. Meanwhile, the project is a long term strategy to enable Peak Sport to maintain its unique positioning in the China professional sport products market, to boost its brand recognition, and to increase its market share.
Source: Peak Sport Products Co., Limited
NBA at-home viewing just got better with Verizon FiOS TV’s NBA LEAGUE PASS Widget
Verizon FiOS TV – the ultimate home-entertainment experience – is now providing an enhanced NBA viewing experience. The advanced, all-fiber-optic TV service now includes a free NBA LEAGUE PASS Widget, which lets fans order NBA LEAGUE PASS – the league’s subscription package of up to 40 out-of-market live NBA games per week – directly from their remote control.
In addition, the widget will give fans instant access to headline news, player reports, game-time alerts and more throughout the basketball season.
“FiOS TV is an NBA fan’s courtside seat at home,” said Shawn Strickland, vice president of consumer strategy for Verizon. “In addition to top NBA programming on NBA LEAGUE PASS and NBA TV, our new widget provides fans with statistics and news from around the league.”
The NBA LEAGUE PASS Widget is located in FiOS TV’s innovative Widget Bazaar applications marketplace. Once launched, the interactive application is displayed on the right side of the screen next to the program the subscriber is watching.
NBA TV, the NBA’s 24-hour digital television network, offers more than 100 live NBA games and signature studio shows featuring an Emmy Award-winning roster of announcers. The network is a fan’s all-access channel for everything about basketball, delivering breaking news, statistics and original programming – in both standard definition and HD. NBA TV is available at no additional charge as part of FiOS TV’s Extreme HD package, Verizon’s most popular offering, together with ESPN HD, NFL Network HD and other popular programming services.
Verizon is the only company in the U.S. to bring 100 percent fiber optics straight to the home, delivering America’s top-rated broadband with download connections speeds of up to 50 megabits per second, more pure HD TV channels, amazing picture-and-sound quality, and interactive capabilities that cable can’t match.
FiOS TV offers a broad collection of programming, with more than 500 all-digital channels, including more than 127 HD channels, and more than 18,000 monthly VOD titles. FiOS provides next-generation interactive services including an advanced interactive media guide; news, entertainment and social TV Widgets; remote DVR management; multi-room DVR; and more.
Source: Verizon