Sony 3D technology brings the historic Masters Golf Tournament to life
When the Masters professional golf tournament tees off on April 8, guests on-site at Augusta National Golf Club and viewers at select locations around the country will be treated to a unique view of the historic grounds, through Sony Electronics’ 3D consumer TV and professional camera technology.
Sony, a sponsor of the Masters’ first broadcast in 3D, is outfitting hospitality suites at Augusta with its new 3D BRAVIA LCD TV sets to display a perspective never before seen of Augusta. Select Sony Style stores will also host private events on April 8 with a two-hour live broadcast from two holes being broadcast in 3D. The 3D content will also be delivered to the new “Sony 3D Experience,” a consumer research center developed by Sony and CBS and located in Las Vegas within the CBS Television City facility at the MGM Grand Hotel.
To produce the 3D images, Sony HD cameras will be used in stereo pairs supplied by NEP Productions, the mobile production company for the tournament. This year’s Masters represents the largest worldwide gathering of Sony cameras being used to provide HD coverage, and the 3D coverage is being exclusively switched through a Sony MVS-8000 series production switcher. Read more