Fox Sports en Espanol hits ratings Home Run with 2009 World Series coverage
Network Strikes Out Competition across All Key Demographics during MLB Post-Season
Fox Sports en Espanol, the country’s leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic. Overall, Fox Sports en Espanol finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007.
“The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Espanol for the best live coverage of the Series,” said David Sternberg, General Manager of Fox Sports en Espanol. “This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network.”
The results were strong for FSE’s advertisers, as well, with the network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year’s .39 and .44 respectively. Overall, Fox Sports en Espanol maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor.
This marked the ninth consecutive year that Fox Sports en Espanol has offered live, exclusive Spanish-language coverage of the MLB postseason. In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, the network will continue to offer live and exclusive Spanish-language coverage of approximately 26 MLB regular-season games each year plus the annual All-Star Game.
Source: Fox Sports en Espanol
MLB.com, Turner Sports and FOX Sports give fans live user-controlled views for every MLB postseason game
Collaboration expands TBS HotCorner and FOX Feeds action and introduces mobile video
Postseason.TV, a live interactive online viewing experience delivered by MLB.com, the official Web site of Major League Baseball, in partnership with MLB Postseason national television rightsholders, Turner Sports and FOX Sports, will debut on Wednesday, October 7, 2009, when the Division Series begins on TBS. Postseason.TV will be accessible from MLB.com, FoxSports.com on MSN and MLB.com/TBSHotCorner.
The subscription product provides fans the ability to customize their online viewing experience by offering up to 10 different stationary camera angles from every MLB Postseason game, blackout free. Postseason.TV delivers a complementary way for viewers to engage with the Division Series and National League Championship Series broadcasts on TBS and the American League Championship Series and World Series on FOX, while, for the first time, offering a complete package of live Postseason action for a one-time fee of $9.95.
Subscribers to Postseason.TV can choose to watch one of the available camera angles or up to any four different angles simultaneously in the multi-view option. In addition, TBS HotCorner and FOX Feeds will provide access to in-game video highlights, real-time statistics and play-by-play and social media integration through a live Twitter feed.
Fans also will have the opportunity to make Postseason.TV portable as MLB.com At Bat 2009, the award-winning application built exclusively for iPhone(TM) and iPod® touch, will provide mobile access to the same live camera angles as well as the quad mode option.
Source: MLB.com; Turner Sports; FOX Sports