Knights of Columbus to Promote Volunteerism in 9/11 Tribute Ad
60-second broadcast spot to air during inaugural game of NFL ’09 Season
The Knights of Columbus, one of the nation’s most active volunteer service organizations — and the world’s largest lay Catholic organization — will air a unique 60-second 9/11 tribute ad during NBC-TV’s broadcast of the inaugural game of the NFL’s 2009 season on Thursday night, Sept. 10.
The piece will run during halftime of the 8:30 p.m. ET game, which will feature the Tennessee Titans and the Pittsburgh Steelers. The spot will run in New York, Washington, D.C., Los Angeles, and Dallas.
Recalling the heroism displayed on 9/11, the 60-second spot reminds Americans that “we can still see the best in humanity today,” if we “give back.”
The spot directs viewers to www.servicetogether.org — a Web site with resources for volunteers and volunteer organizations.
The importance of giving is captured in the commercial through the story of 9/11 hero Capt. Al Fuentes of the FDNY Marine Division. Capt. Fuentes, now retired, was buried in the rubble of World Trade Center for nearly two hours before being rescued by his fellow firefighters.
“What I have been given is another chance,” Fuentes recounts in the piece. “I need to, and I will, give back: that is what the Knights of Columbus have always shown me for 38 years.”
The Knights of Columbus produced the ad as a tribute to those who lost their lives in the 9/11 attacks and as a reminder of the importance of keeping their heroic spirit of service alive.
The spot concludes by listing a new Web site, www.servicetogether.org, set up by the Knights of Columbus to help volunteers find organizations that can put their talents to good use, and includes resources to help volunteer organizations work more effectively with the volunteers they have.
“We will never forget the tragedy of September 11, 2001,” said Carl Anderson, Supreme Knight of the Knights of Columbus. “But we also must not lose sight of the heroic giving spirit of that motivated the heroes of 9/11 and those who volunteered in its aftermath. The problems we face today are different from those of 2001, but the need for service to our neighbor remains the same: it is truly, ‘the best of humanity.’”
In addition to the game on Sept. 10, the piece will run during NBC’s regional coverage of NFL games on Sunday, Sept. 13 in the same cities, and in New York, Dallas and Los Angeles during the PGA tournament.
One of the nation’s most active charities, last year the Knights of Columbus donated more than $150 million and nearly 69 million hours of service to charitable causes.
The Knights of Columbus was one of the first organizations to organize a response to 9/11. On Sept. 12, 2001, the Knights of Columbus launched the “Heroes Fund” which provided emergency funding — without red-tape — to the families of fallen police, firefighters and emergency services personnel. Nearly $1.5 million was distributed via this program.
Source: Knights of Columbus
kgb 542542 to Tackle All Your College Football Questions
From player and team stats and scores and schedules to info about the sport’s colorful traditions, passions and pageantry, kgb 542542 text answer service is game to answer all your college football questions
The 2009 college football season kicks off tonight and kgb is in the huddle to answer all of your pigskin questions. Below are some college football-related questions being tossed at kgb’s 542542 text answer service.
Who threw the most touchdown passes in a college football game? What is the name of the Ohio State mascot? Where and when is this year’s Army-Navy football game? Who won the 1980 Heisman trophy? When is Alabama Homecoming Weekend and who is the opponent?
Here’s the score: if you have a college football question (or any questions for that matter), send it via text message to 542542 (kgbkgb), the number for the kgb’s text answer service, where a specially-trained kgb Special Agent is waiting to provide a quick, accurate answer.
The kgb 542542 text answer service combines the power of the company’s best-in-class knowledge database and technology platform along with the judgment and skill of a specially-trained community of kgb Special Agents who provide quick, accurate responses to any question. Users receive real-time responses to questions any time, day or night, from any cell phone, for a cost of ninety-nine cents.
In January kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb’s similar “Ask Us Anything” premium text answer service in the United Kingdom.
Source: kgb
Don’t Let Ads Take Fun Out of Football, Wake Forest University Expert Says
On September 10, the NFL kicks off its season, and about 5.3 million children ages 2 to 17 will be watching football with their parents this fall. Pro football is by far the most popular sport among kids; 65.7% of kids ages 7-11 say they watch pro football on television. But what are your children watching besides football?
Advertisements promoting alcohol and sexual-enhancement drugs.
These ads have increased significantly during broadcasts of NFL games in recent years, leaving parents of children who enjoy watching the games wondering what they should do.
Christy Buchanan, an expert on parent-child relationships and a professor of psychology at Wake Forest University, can address the effect these ads have on kids and how parents can handle commercial breaks that challenge family values.
A recent study by the non-profit group Common Sense Media reviewed nearly 60 games, more than 180 hours of coverage, watched nearly 6,000 commercials and showed the following:
- 300 of the ads were for alcohol
- 40% of the games included advertisements for erectile-dysfunction drugs
- 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
- 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers
Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks “What is Viagra?” or a teenager comments on how much fun people are having in a beer commercial:
Take a “values moment” – Leave the TV on, but talk about family values. For older children (middle school age and up), parents can use the opportunity to engage children in conversation, particularly about issues such as drinking. “It is important for parents to address issues and share their values,” Buchanan says. “So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say ‘drinking makes life fun.’ This is a parent’s opportunity to say what they think and start a discussion.”
Switch channels and find another show — For younger children, hit the flashback button to Animal Planet or “SpongeBob” on the remote control, and then go back to the game in two minutes.
Mute the TV — Without the sound, commercials lose a lot of their impact. Parents can also use the time to talk about what’s happening in the game.
Turn off the TV
Source: Wake Forest University
Chicago to host Lingerie Football League opener
THE HERALDED SUPER BOWL HALFTIME COUNTER-PROGRAMMING SPECIAL BECOMES A LEAGUE MEDIA DAY, SEARS CENTRE ARENA, HOFFMAN ESTATES, IL., TUESDAY, SEPTEMBER 1, 2009, 10AM – 1130AM
One of television’s biggest commercial properties is set to make its debut Friday, September 4, 2009 as the Lingerie Football League (or ‘LFL’) kicks-off its (20) week inaugural season featuring America’s most beautiful and athletic women playing 7-on-7 tackle football at major arenas and stadiums on Friday nights as part of LFL, Friday Night Football.
What started out as a Super Bowl halftime counter-programming special has now turned into a year-round brand complete with a Fantasy Football Draft, Mini-Camp, Training Camp, Regular Season Games, Championship Game and All-Start Game.
In four days, a new era in pro football will kickoff in Chicago at Sears Centre Arena with the premiere of LFL, Friday Night Football showcasing (1) game per week in a Game of The Week type format. Opening Night will feature the pre-season and hometown favorite Chicago Bliss hosting the Miami Caliente.
The broadcast will team will include longtime ESPN NFL Analyst Sean Salisbury, veteran Chicago Bulls play-by-play man – Tom Dore. Maxim Hot 100 winner April Rose will provide sideline duties.
Chicago fans wanting to start their Labor Day partying early can arrive to the arena at 3PM and take part in the LFL Tailgate Village festivities that will include DJs, BBQ Food, Video Gaming Lounge, Football Challenges, Player Meet/Greets, Beer Gardens etc.
A few tickets remain for Opening Night at Sears Centre Arena, fans can order tickets at http://www.ticketmaster.com/ by typing in Chicago Bliss in the Search box or by calling 1.800.745.3000.
Fans not lucky enough to land tickets to the big game in Chicago? LFL fans can catch any of the (20) LFL, Friday Night Football games LIVE and uncensored streaming at LFLUS.com. There are also a handful of domestic regional television stations and international distributors that will broadcast the games. Single game viewing will cost $7.95 with season passes being listed for $125.00.
Source: Lingerie Football League