Fox Sports en Espanol hits ratings Home Run with 2009 World Series coverage
Network Strikes Out Competition across All Key Demographics during MLB Post-Season
Fox Sports en Espanol, the country’s leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic. Overall, Fox Sports en Espanol finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007.
“The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Espanol for the best live coverage of the Series,” said David Sternberg, General Manager of Fox Sports en Espanol. “This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network.”
The results were strong for FSE’s advertisers, as well, with the network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year’s .39 and .44 respectively. Overall, Fox Sports en Espanol maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor.
This marked the ninth consecutive year that Fox Sports en Espanol has offered live, exclusive Spanish-language coverage of the MLB postseason. In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, the network will continue to offer live and exclusive Spanish-language coverage of approximately 26 MLB regular-season games each year plus the annual All-Star Game.
Source: Fox Sports en Espanol
SIRIUS XM Radio announces extensive MLB Postseason coverage
XM listeners nationwide will get live play-by-play of every Division Series, League Championship Series and World Series game MLB Home Plate and Mad Dog Radio channels to broadcast live on site during the League Championship Series and World Series Hall of Fame slugger Reggie Jackson hosts exclusive radio series, “October Nights,” Tuesdays on Mad Dog Radio
SIRIUS XM Radio announced that it will offer baseball fans extensive coverage of the 2009 Major League Baseball postseason starting Wednesday, October 7, with live play-by-play of every game on XM, plus playoff talk and analysis every day on SIRIUS XM’s MLB Home Plate and Mad Dog Radio channels.
As the Official Satellite Radio Partner of Major League Baseball, XM broadcasts every MLB game from Opening Day through the World Series. Starting with the League Championship Series games, XM will offer listeners the official team radio broadcasts for both the home and visiting ball clubs for every game, in addition to national ESPN Radio broadcasts throughout the postseason and Spanish language broadcasts for select games.
SIRIUS XM’s 24 hour baseball talk channel, MLB Home Plate (XM channel 175, SIRIUS channel 210 with the “Best of XM”), will offer fans the latest news and analysis from a panel of expert hosts that includes Cal Ripken Jr., Bill Ripken, Rob Dibble, Kevin Kennedy, Buck Martinez, Jim Duquette, Mitch Williams, Rico Petrocelli and others. MLB Home Plate will broadcast live from ballparks before and after games, offering game previews and post-game interviews with players, managers and coaches.
Every Tuesday through the World Series, Hall of Famer Reggie Jackson will host a new edition of the exclusive talk radio series, October Nights, (7:00 – 9:00 pm ET) on Mad Dog Radio (SIRIUS channel 123, XM channel 144). The six-week series, running through November 10, will feature Jackson and co-host Bill Pidto talking about the playoff picture in the American and National Leagues and Jackson’s own experiences in the postseason.
Mad Dog Radio, SIRIUS XM’s all-sports talk channel, will offer fans a place for two-way baseball talk all day, every day of the postseason. During the LCS and World Series, headliner Chris ‘Mad Dog’ Russo will host his daily show, Mad Dog Unleashed, (weekdays, 2:00 – 7:00 pm ET) live on select dates from the AL or NL ballpark.
Source: SIRIUS XM Radio