MLB.com Mobile App Offers Fans a Chance to Win $5.6 Million Grand Prize
MLB.com has introduced a Beat the Streak mobile application built exclusively for iPhone, offering fans the chance to win a $5.6 million grand prize in the free fantasy game if they can surpass the legendary consecutive games hitting streak mark of 56 games. In addition to the new iPhone App, accessible in the App Store, the free-to-play game and official rules also are available online at MLB.com/bts.
Fan participation in Beat the Streak fantasy game continues at a record clip in 2011 as more than 2 million streaks have been started since Opening Day, representing a 105% increase over the same period in 2010. Since Beat the Streak’s inaugural season in 2001, more than 30 million streaks have been started by users, including the current all-time record of 49 straight games (2007).
“Beat the Streak always has been a fun and easy way for fans to wade into fantasy baseball and the iPhone App expands fans’ participatory opportunities,” said Gregg Klayman, Vice President, Product Development for MLB.com, and Beat The Streak creator. “The game provides a lively and engaging platform, putting fans into the figurative shoes of players chasing this hallowed baseball record, while also vying against friends, colleagues, and millions of others in pursuit of the $5.6 million grand prize.” Read more
Live Baseball Returns to MLB.com on Saturday
MLB.TV 2011 live streaming schedule begins with three Spring Training matchups: Phillies-Yankees, Braves-Mets, Rockies-Diamondbacks
MLB.com will present the first of more than 150 live Spring Training games from Florida and Arizona camps beginning tomorrow with a trio of games, the Philadelphia Phillies-New York Yankees (1:05 p.m. EST), Atlanta Braves-New York Mets (1:10 p.m. EST) and Colorado Rockies-Arizona Diamondbacks (3:10 p.m. EST).
The entire allotment of select Spring Training broadcasts, along with every out-of-market game of the 2011 regular season, is available as part of a MLB.TV subscription. As one of the largest subscription video offerings on the Internet, MLB.TV has served one billion live video streams since its inception, 25% of which were delivered in 2010 alone.
Spring Training 2011
Fans again will be able to watch select live games from Spring Training on their Mac/PC and on iPhone, iPod touch and iPad devices with a free MLB.TV sneak preview included within the top-selling MLB.com At Bat applications for each. It marks the earliest availability ever for live streaming Spring Training games on mobile devices.
Opening Day 2011
In addition to the accessible devices offered for Spring Training, MLB.TV subscribers will be able to watch every regular season game with support across select Android devices through At Bat 11, Sony PS3 and other connected devices. Additional platform offerings for MLB.TV live streaming will be announced as they become available.
Subscribers will get a host of cutting-edge features in the award-winning MLB.TV media player, including HD quality picture, alternate audio options, in progress highlights and fantasy player tracker alerts, clickable linescores, multi-game viewing options (Premium), home and away feeds (Premium) and DVR functionality (Premium).
MLB.TV and MLB.TV Premium with complete portability are available to subscribers for annual fees of $99.99 and $119.99, respectively, for the entire 2011 season.
MLB.com Captures Multiple Awards for its Mobile Technology Offerings
MLB.com, the official Web site of Major League Baseball, was a multiple-category winner for its mobile technology offerings at the annual MOBI Awards, garnering top honors for Best Mobile Video and Best iPad Branded App. The awards were presented on Monday night during ceremonies hosted at the W Hotel in New York.
At Bat 2010, MLB.com’s industry-leading mobile application, won for Best Mobile Video. The application offers subscribers on iPhone, iPod touch and iPad access to their MLB.TV subscriptions to watch the live home and away broadcast feeds for every out-of-market regular season game and get access to an array of enhanced features such as statistical overlays and controls to pause or rewind live game action. At Bat 2010 also offers the At Bat.TV Free Game of the Day, subject to blackout restrictions.
At Bat 2010 for iPad, the most recent addition to MLB.com’s lineup of At Bat mobile applications, was named Best iPad Branded App. Launched in April 2010, At Bat 2010 for iPad introduced baseball fans to a live game simulation designed exclusively for the device’s larger and more powerful multi-touch screen. Subscribers can customize their in-game experience with access to live home and away radio broadcasts, video highlights, and detailed box scores, game summaries and player cards.
MLB.com’s mobile web site, wap.mlb.com, earned finalist honors in the category of Best Mobile Website. The MOBI Awards, presented by DIGIDAY, recognize overall excellence and breakthrough achievement in mobile media, marketing and advertising.
MLB.com At Bat 2010 is available from the App Store on iPhone, iPod touch and iPad or at www.itunes.com/appstore/.
New York Yankees is America’s Favorite Baseball Team for 8th Year
Boston Red Sox and Atlanta Braves Come in 2nd and 3rd
As we reach the mid-point of the baseball season, it’s time for the All-Star game and for reflections on the sport as a whole. So far in the 2010 Major League Baseball season, pitching has been the star performer, with some memorable perfect games, including the one that was, but wasn’t, and the debut of the Washington Nationals’ young phenom.
But, one thing remains the same when it comes to baseball. Among those who follow the sport, the New York Yankees again win the honor of “America’s Favorite“, as they have each year since 2003. In the second spot on the list are their long time arch-rivals, the Boston Red Sox, followed by the Atlanta Braves at number three; both of these teams’ positions are unchanged from last year.
Rounding out the top five are the Philadelphia Phillies at number four, rising from 7th place last year, and the Chicago Cubs, who may not win pennants, but do win a lot of hearts.
These are some of the results of The Harris Poll of 2,227 adults surveyed online between June 14 and 21, 2010 by Harris Interactive. Read more
2010 MLB All-Star Week: SIRIUS XM Radio Comprehensive Broadcast Coverage
Play-by-play of the 81st All-Star Game will air July 13 on XM channel 175 Cal Ripken Jr., Billy Ripken and other SIRIUS XM Radio hosts to broadcast live from All-Star FanFest at Anaheim Convention Center XM to offer exclusive radio broadcast of XM All-Star Futures Game
SIRIUS XM Radio will offer baseball fans comprehensive coverage of 2010 Major League Baseball All-Star Week in Anaheim, CA, July 9-13.
XM will broadcast the 81st All-Star Game on Tuesday, July 13 (8:00 pm ET/5:00 pm PT), and the State Farm Home Run Derby on Monday, July 12 (8:00 pm ET/5:00 pm PT), live from Angel Stadium on XM channel 175.
XM will also offer the exclusive radio broadcast of the XM All-Star Futures Game, featuring the top minor league prospects from the U.S. and abroad, on Sunday, July 11. Pre-game coverage starts at 5:30 pm ET/2:30 pm PT on XM channel 175. SIRIUS XM’s Mike Ferrin will be the play-by-play voice for the Futures Game broadcast and former Major League GM and daily SIRIUS XM host Jim Duquette will be the analyst. SIRIUS XM’s Grant Paulsen and Baseball America’s John Manuel will provide reports from on the field and in the dugouts. Read more