NBA and Bacardi announce new multiyear marketing relationship and scholarship initiative
More than $100,000 to be provided annually through the Thurgood Marshall College Fund and the Hispanic Scholarship Fund
The National Basketball Association (NBA) and Bacardi U.S.A., Inc. announced a comprehensive multiyear marketing relationship in support of the BACARDI® Gold rum brand which will include a series of joint marketing activities and highlight both companies’ commitment to corporate responsibility.
The agreement includes the launch of the new Gold Standard Scholarship Program which will award more than $100,000 annually to help dedicated students reach their educational goals. In partnership with the Thurgood Marshall College Fund and the Hispanic Scholarship Fund, the program will provide financial assistance to minority students in select NBA markets who are 21 years of age or older and are pursuing undergraduate or graduate degrees. It will recognize individuals who not only excel in the classroom, but exemplify the values of leadership and service in their communities. The scholarship program will tip off at the start of the 2010-2011 academic year. Read more