adidas Basketball Unleashes The Bull
MVP Derrick Rose’s adiZero Rose 2 Signature Basketball Shoe Featured in New adidas Global Campaign
adidas unveiled its marketing campaign to promote Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. “The Bull” is a 60-second spot that celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess.
“The adiZero Rose 2 is built for my speed so you better want to be fast if you wear this shoe,” said Rose, basketball’s youngest ever MVP. “It’s stable and light so it plays great on the court, but it’s also really clean so you can rock it and look real nice off the court. I felt like a gladiator when I laced them up to film ‘The Bull,’ and I hope everybody likes how we show my new shoes to the world.”
Filmed in Madrid, the spot opens with Derrick released from a gate as “The Bull” to a frenzied crowd in a bullfighting arena. After sizing up matador and picadors, Derrick drives into the bullring in his signature shoes using his speed, agility and strength to blow by and overpower opponents that represent his real on-court rivals. Created by 180LA, directed by Stacy Wall and featuring music by DJ/producer Araab Muzik, the spot features authentic Spanish bullfighters in their traditional costumes. Read more
20 Tips To Make The Most Out Of The 2011 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX
Race Promoter Singapore GP suggests useful tips for ticketholders to make the most out of the 2011 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX.
- Non-stop entertainment from 3PM – 12.30AM.
You don’t have to wait until dusk to start enjoying the Singapore Grand Prix experience. The Circuit Park gates open from 3pm to 12.30am daily. If you’re looking for an adrenaline rush, two support races – the JK Racing Asia Series and the Porsche Carrera Cup Asia – will take place on the Marina Bay Street Circuit before the Formula One action*. Besides these, there is plenty of entertainment off the track as well! Be sure to check out the seven stages across the circuit park where all-day entertainment will be provided. And if that isn’t enough, look out for the captivating roving acts like the Brazilian Samba girls, Transe Express or the Jaipur Maharaja Brass Band. *(Click here for full track schedule). - Tune in to 107.7 FM and stay connected on Twitter & Facebook.
Stay connected with the latest track action by tuning in to 107.7FM. Once you’re within the Circuit Park, this radio frequency would be broadcasting live commentary of the Formula One and support race action to you through your own radio receivers.Also get live broadcast visual feeds, instant replays, watch interviews, team and driver data, statistical analysis and many more in the palm of your hands anywhere in the circuit by renting a FanVision set. To find out more, visit the Fanvision booth at Esplanade Park (Zone 4) or F1 Village (Zone 1). Read more
David Wolak Wins Walmart FLW Tour Open on Lake Champlain
David Wolak of Wake Forest, N.C., caught a five-bass limit weighing 19 pounds, 7 ounces Sunday to win $125,000 at the Walmart FLW Tour on Lake Champlain presented by Snickers Peanut Butter Squared with a four-day catch of 20 bass weighing 81-0.
The catch gave him the win by a solid 6-pound, 4-ounce margin over pro Gary Yamamoto of Palestine, Texas, who caught a total of 20 bass weighing 74-12 and earned $31,329.
“The key for me this week was being able to make the proper adjustments,” said Wolak who finally got redemption from a second place finish at Lake Champlain in 2007 and fifth in 2010 in FLW Series competition. “I fished in rain and cold and wind and was able to adapt correctly for every situation.
“On Thursday and Friday when we had the cold, wind and rain grass was gold,” Wolak continued. “Yesterday and today I looked for clean hard bottom. I covered a lot of water using my history and experience on this lake to make wise decisions. I was very fortunate and was able to capitalize on my past failures this week. Read more
Juventus Inaugurated its New Stadium
Juventus inaugurated its new stadium, the premier club-owned facility in Italy.
“I am proud,” said Juventus President Andrea Agnelli, “that Juventus finally has its own home. For us it is an historic moment. In addition to its sentimental value, the new stadium is actually an investment that allows us to bring Juventus to the level of the top clubs in Europe. In addition, being close to the playing field, the fans can participate and let their team hear all their support.”
Some of the best-known Black and Whites of all time, including Giampiero Boniperti, Dino Zoff, Alessandro Del Piero and Gianluigi Buffon, participated in the show, which, took the Juventus values of tradition, innovation and style, and created from them moments where the fans were also involved.
The top-class ceremony, was designed by Marco Balich, President of K-events/Filmmaster Group ( http://www.kevents.it ) and one of the greatest creators of international events. “I am very proud,” said Marco Balich, “of having had the assignment from Juventus to create such an important event in the history of football and to be back in the city of Turin, where I was a commentator at the Olympic ceremonies in 2006. The show was made possible by the collaboration of leading industry professionals worldwide and with the support of 800 volunteers.”
The volunteers were directed by Bryn Walters, one of the leading world experts in mass choreography for large events and ceremonies. Preparation for the show required a total of 150 hours of trials. Particularly thrilling was the final choreography, using over 420 performers dressed in LED costumes and involving the public, descending from the stands and giving life to the great final words on the field: “Welcome Home”. Read more
The Sunday Times Launches the Ultimate Guide to the 2011 Rugby World Cup
The Sunday Times Celebrates the Rugby World Cup by Giving you an Exclusive Guide to the Action, Free With This Weekend’s Edition
This weekend, The Sunday Times launches its definitive 32-page guide to the Rugby World Cup; featuring predictions, analysis and comment on all the players and nations competing in New Zealand.
As the first match of the Rugby World Cup draws closer, The Sunday Times is offering a stellar line-up of rugby analysts and commentators such as ex-England international heavyweights; Stuart Barnes and Lawrence Dallaglio who will write alongside ex-All Black captain Sean Fitzpatrick, as well as award-winning rugby correspondents like Stephen Jones.
In addition, a pre-World Cup round table debate featuring Lawrence Dallaglio, Stuart Barnes, Michael Lynagh, Jeremy Guscott and Stephen Jones will be published in The Sunday Times and will also be available online for thesundaytimes.co.uk subscribers to watch first hand.
Detailed coverage will continue throughout the seven week tournament with Sean Fitzpatrick writing a weekly column, and Dallaglio, Barnes and Jones will cover every match right up to the final whistle at Eden Park on the 23rd October.