Cadillac Becomes Title Sponsor of Doral Tournament, Umbrella Sponsor of World Golf Championships
The PGA TOUR, on behalf of the International Federation of PGA Tours, and Cadillac announced a multi-year agreement whereby Cadillac becomes title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. In 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL.
“We are absolutely delighted to once again partner with Cadillac, which has a long-standing history with professional golf,” said PGA TOUR Commissioner Tim Finchem. “We couldn’t be more pleased to welcome Cadillac back through this sponsorship with the World Golf Championships. We believe that the World Golf Championships will provide Cadillac with an effective and valuable marketing platform that will provide an excellent return on its investment. In addition to today’s announcement about the return of the World Golf Championships to Miami, we also look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit.”
The World Golf Championships umbrella sponsorship provides Cadillac with a high-profile global marketing platform, including extensive branding and advertising across the four-event global series, as well as opportunities to connect with customers and dealers. Cadillac will have vehicle display programs at events and throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs.
“The World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac’s theme as the New Standard of the World,” said Don Butler, vice president for Cadillac Marketing. “As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting way to bring golf back to Cadillac.”
The World Golf Championships-Cadillac Championship features an elite field comprised of the top 50 players from the Official World Golf Ranking, top 30 from the previous year’s FedExCup points list, top 10 from the current FedExCup points list, top 20 from the previous year’s European Tour Order of Merit, top 10 from the current European Tour Order of Merit, and the top two players from the previous year’s Order of Merit on the Japan Golf Tour, Australasian Tour, Sunshine Tour and Asian Tour.
The championship, introduced in 1999, moved to Doral’s TPC Blue Monster Course in 2007. Ernie Els is the defending champion.
To purchase tickets to the Cadillac Championship, visit www.worldgolfchampionships.com.
Mike Schultz Wins ADN Athlete of the Year Award
Loctite-sponsored snocross and motocross racer Mike Schultz recently received the 2010 Roger McCarville Male Athlete of the Year Award from the Athletes with Disabilities Network (ADN).
The award was given at the Athletes with Disabilities Hall of Fame Induction Ceremony and Dinner, an annual event that recognizes and honors men and women who have overcome physical challenges to become elite athletes and superior role models. Mike Schultz was one of six inductees who received awards at the ADN’s Hall of Fame event on October 28, in Troy, Michigan.
Known as “Monster Mike” in the snocross and motocross community, Mike Schultz was a national pro-snocross and amateur motocross rider until 2008, when a racing accident led to the above-the-knee amputation of his left leg.
Since 2008, he has focused on developing a unique prosthetic knee design that has allowed him to get back on both the motocross and snocross race tracks.
Just seven months after losing his leg, Mike competed in the 2009 Super Adaptive X Games, bringing home a silver medal. That same year he was also a silver medalist in Adaptive Motocross at the ADN’s Extremity Games. This year, Mike brought home gold from both the Summer Super Adaptive X Games and the Winter Sno-X Adaptive X Games. Read more
USA TODAY Publishes Year In Sports: 2010
USA TODAY, the nation’s top-selling print newspaper, announces the availability of Year in Sports: 2010, a 100-page glossy publication, commemorating the most significant sports events of the year. Retailing for $7.99, Year in Sports: 2010 is available at newsstands nationally and online at yearinsports2010.usatoday.com.
Relive the magnificent year 2010 was for sports: the Saints’ run to Super Bowl glory, a Lakers versus Celtics seven-game championship in the NBA, Butler’s underdog climb into college basketball’s elite and not to mention the World Cup and the Winter Olympics. We’ve got all the angles covered on these stories and lots more in this comprehensive keepsake.
This publication includes:
- Full-page photos celebrating the key sports moments of the year
- Key quarterbacks of the NFL
- The top 25 players in the NBA
- Breakdown of Team USA’s Olympic medals in Vancouver
- The top 10 golf stories that mattered in 2010
- 2010′s All-MLB team picks the best players by position
- Sections for nearly every sport, including: MLB, college football and basketball, boxing, NASCAR, tennis and more
Jamaican Sprint Superhero Usain Bolt Visits The Legendary Maranello
Jamaican sprint superhero, world record holder and Olympic gold medalist Usain Bolt took a break from his training to visit the Ferrari headquarters in Maranello, Italy and experience a different kind of speed.
The World’s Fastest Man, who was at the San Siro in Milan yesterday to see the Inter-Milan football squad, has a long-standing admiration for high performance sports cars, and was clearly delighted to test some of the legendary cars of Ferrari current range.
Bolt is in Italy promoting his new PUMA collection, and took time out to visit the Ferrari headquarters in Maranello. Following a tour of the factory, he got behind the wheel of a 458 Italia and 599 GTB Fiorano.
“Taking laps in the Fiorano track was a thrill. It’s the first time I’ve had a chance to drive a Ferrari on track and it’s a dream come true,” said Usain Bolt when he had finished. ”I thought I was fast; but, these incredible cars give the word fast a new meaning. You have to respect these machines. Being here at Ferrari headquarters is a memorable experience; there’s so much history here. I’m looking forward to getting one of these cars to give me my fix for speed.”
The PUMA BOLT Collection, which Bolt wore during his trip to Maranello, features a range of apparel, footwear and accessories that the sprinter helped develop which include graphic elements representative of Bolt and his beloved Jamaica. The collection, launched in Autumn- Winter 2010, will expand in seasons to come.
PUMA, which sponsors both Usain Bolt and Ferrari, was thrilled to see two of its biggest assets in the world of sport come together. ‘Who Faster’ is one of the headline graphics of the PUMA BOLT collection and a very relevant question for this quite extraordinary occasion.
Chevrolet to Compete in 2012 IndyCar Series with New V-6 Engine
Returns to Open-Wheel Competition as Engine Maker in Partnership with Team Penske
Chevrolet will compete in the 2012 IZOD IndyCar Series with a new twin-turbocharged, direct-injected V-6 racing engine powered by renewable E85 ethanol fuel. The new purpose-built Chevy IndyCar engine will be developed jointly by General Motors and Ilmor Engineering.
Team Penske is the first IndyCar team to commit to Chevrolet power in 2012. The Chevrolet IndyCar engine will be available to all entrants in accordance with the series’ regulations.
“Indianapolis Motor Speedway has been a proving ground for manufacturers since Louis Chevrolet, our co-founder, first raced here in 1909,” said Chris Perry, vice president of Chevrolet Marketing. “Our return to IndyCar as Chevrolet enters its centennial year is natural. At the same time this engine program will be a showcase for the efficient and powerful engine technologies that parallel new Chevrolet vehicles like the Camaro, all-new Cruze compact and Equinox crossover.” Read more