Overnight Multiplatform Measurement of Exposure to Olympics Media

Will use KnowledgePanel(R) to quantify exposure to Olympics coverage, advertising across six major media during Beijing games

A crucial element of NBC Universal’s unprecedented effort to understand consumer exposure to the Olympics in all media will be provided by Knowledge Networks, which will be delivering overnight data for six media — TV, Internet, mobile, newspapers, magazines and radio — and over a dozen NBC Universal properties throughout the 2008 Beijing Games.

With this information, NBC Universal will better understand when and where consumers are interacting with the Olympics across many platforms, providing daily tactical guidance as well as strategic insights for serving advertiser partners in future Games.

Through roughly 500 interviews per day with members of KnowledgePanel(R)

– the only online consumer panel that is representative of the full U.S. population — Knowledge Networks (KN) will measure time spent watching, listening to, or reading about the Olympics across multiple media platforms. The study will capture use of all NBC Universal properties covering the Olympics at home and away from home.

Results will be reported on a daily basis using KN’s exclusive multiplatform reporting application, Total Touch Tabulator(TM), which gives quick access to time spent and unduplicated “Olympics cumes” for any combination of the measured platforms. NBC Universal will also gain insights about respondents’ demographic and product purchase and use characteristics.

“Knowledge Networks has proven itself to be a highly innovative, quality-focused partner as we seek out new ways to understand and define the value that NBC’s multiplatform Olympics coverage delivers to advertisers,” said Alan Wurtzel, President of Research and Media Development at NBC Universal. “KN is unique in its ability to provide overnight multiplatform measurement using a probability-based sample. We are happy to continue building on our 20-year Olympics research partnership with Knowledge Networks.”

Knowledge Networks has been conducting Olympics media research for NBC since 1988 and has been pioneering the study of how consumers interact with new media platforms, such as mobile media, online TV content, DVRs, and HDTV. Its MultiMedia Mentor(R) is the definitive syndicated source of information on consumer time spent with nine key media, from TV to videogames, and KN has been delivering custom multiplatform measurements to key media companies for years.

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia. We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel(R) — the only available probability selected, nationally representative Internet panel.

For more information, contact David Stanton (Vice President, Marketing Communications) at dstanton@knowledgenetworks.com or (908) 497-8040.

Source: Knowledge Networks

Hop-on, Inc. (Pink Sheets: HPNN) announced today that it will continue the promotion of its New Disposable phone, the HOP1800, at the PGA Championship Golf tournament next week. This round of the PGA Tour is set to take place in Bloomfield Hill, Michigan at the Oakland Hills Country Club. The events are set to begin with practice rounds on Monday, August 4th and the final round taking place on Sunday, August 10th.

Peter Michaels, President and CEO of Hop-on stated, “The Purpose of our attendance at this event is to increase our exposure and to capture the attention of the PGA’s Patrons and Sponsors. We will be among some the most Prestigious Fortune 500 companies in the world. All of these companies could potentially use our product as a premium for their businesses and co-brand our phone with their logos. The HOP1800 is a consumer product. We have created a phone that meets the basic phone needs of everyone from the most prestigious of consumers, to the average blue collar worker.”

Michaels went on to say, “We have done the research and our phone sells itself. Our goal at this event is to gain exposure with major corporations, so that our phone simply becomes an effective method of marketing and business for them. By branding their logo onto the HOP1800 2″ x 3″ screen, they create a walking billboard. This not only allows them to further meet the needs of their clients, but also continues mass advertising for their company. We have received an overwhelming amount of both interest and orders from corporations around the world since the introduction of this phone began earlier this summer. It is realistic to expect that we will obtain the business of at least two of these Fortune 500 companies at next week’s events. We will be featured in this year’s program with a full-page colored ad and sample phones will be handed out at press venues and media gatherings. We have been working hard to secure a ‘hole in one’ with this event and have already lined up a series of marketing and advertising presentations with this year’s sponsors that are set to take place during the first few days of the tournament. Our HOP1800 is just the beginning of a series of phones that will be introduced this year, and it’s exciting to see the new heights that Hop-on is reaching and the potential for our Company’s growth.”

Hop-on’s new series of phones include the HOP1801 Smart Phone, the lowest cost Smart Phone on the market. The HOP1803 is an Ultra Low Price GSM Tri Band phone, and the HOP1805 is an Ultra Low Price cell phone for emerging markets. All three phones will be available for distribution in North and South America, Asia, the Middle East and Africa. Available in North and South America is the HOP1808 a Dual Band phone, and the HOP1809 3G mobile phone with Camera. And finally the HOP1800, the Lowest Cost mobile phone is a GSM Dual band simple phone with no display that features a Braille keypad and built-in flashlight.

Source: Hop-on, Inc.